Since its founding, Lyria has followed a path of sustainability in a direct and authentic way that is in harmony with Lyria’s history and values. Lyria’s textiles are designed to be timeless, as modern now as they were decades ago, and as they will be decades from today. Founder Riccardo Bruni believes that reusing materials is the simplest way to be a good steward of the environment, creating new textiles from old or excess fabric. Though newly popular, recycling fabrics is an idea that, for him, has its roots in 19th century Prato when textile makers were careful not to waste any material resources. Lyria offers recycling and upcycling services to fashion brands which may want to make use of their leftover materials and garments. In modern terms, Lyria has defined a protocol that covers its entire supply chain, refining production parameters with a view to creating textiles while minimizing environmental and social impact at every step. In 2019, Lyria received a prestigious award from Première Vision for a wool-and-polyester fabric made with recycled ocean plastic and celebrated for its luxurious hand-feel. Yet Bruni feels that this sort of technological innovation on the part of textile makers acts as a mere band-aid for the more deeply rooted issue of plastic pollution. Lyria publishes a detailed annual sustainability report according to the international GRI standard.